9 Hong City Commentary: Analysis Branch of the rapid rise of the secret - a thorough understanding of the standard
(a) of the Preamble
do the standard first-class enterprise, second-rate brand companies do, the three companies to do product flow. If a business while doing these three This is what things look like it?
the same time, if we compare with the Lake Branch of the speed of development and what results we get it?
These are two interesting propositions, which are both The answer is very clear but also very vague proposition. how to one answer seem well established, any kind of answer seems both are incomplete or inaccurate.
With the Golden Section Analysis depth, we would like to gradually from the center to find some answers, of course, not just around the Golden Section to carry out, but we want to discuss in this article to your Golden Section and the Golden Section of the growth process.
(b) Standards and Standardization
standards, in our understanding of reality is an intellectual concept. have a standard means to have the power and wealth, which is a commodity rules of the game world, the Chinese DVD market annually to Philips, Samsung , Sony, Panasonic's standards are used to pay expensive fees, that is, the value of standards and interpretation of the most profound comments.
with standard, you can boon, but only with standard, maybe you can not obtain the maximum benefit and effectiveness. how to make the standard maximum value, Ford made the most authoritative and accurate comments. the scale of the standard, perhaps we can explain this standardization.
standards to standardization, to complete the full conversion of two values , about intellectual capital to transform the value of industrial capital. intellectual capital is based on the individual forms and shapes, if not dependent on industrial capital, the value will not be able to quantify; and industry rely on the scale of the capital must be done. If we use an equation to convert, that is, intellectual capital must be achieved through large-scale. realistic mode of economic operation and fully proved this point. if not the entire DVD industry to the four Chinese companies pay the standard fee, then the four companies and their revenue, but also would rather not receive, because it is too large for the benefit of the cost of collection is too small.
We believe that the real estate industry is not yet a mature industry, it is because there is no standardization of the real estate industry first, and second, there is no large scale. standardizing do best Vanke, only done in the standardized test; and scale even worse, Vanke's national market share was 2.5% in the entire industry's market share was too small. compared to the audio market, we see and home appliances market, retail market, automotive market, the market leader in motorcycle market share can often reach 15% market share, the Vanke not simply the scale of the enterprise can be called.
the real estate industry non-standardized, we have been regarded as a trade issue rather than a technical issue. In essence, there is standardization of housing and housing the premise, which is Vanke pilot study to standardize the maximum power, but also the precondition and foundation to achieve results. But the announcement tells us Vanke, standardization may even have negative earnings, in the end is standardized, we treat the use of standardized problems, small and medium real estate companies rely on standardization in the end can not get excess return, which we today would like to Gold Division of anatomy to answer.
(c), Golden Section in large-scale standardization of the Golden Section slightly
who know about the waterfront and the East King of bridges have a more profound thank memory. memories for all the former may be a patent application for leave hospital museum details, for the latter, I think it was him and the relationship between Vanke V Park.
interpretation for these two events, we angle is so two: first, the gold standard of awareness is very strong subjects, that is, companies with a sense of class and judgments, which can be limited opportunities to establish their own standards and criteria for their use of paving the way for large-scale ; second question, our view is to do better Vanke gold Bryant, has used the East Branch of the replication and expansion Wang Xie, in the replication process, the Golden Section has standards and the standardization of the East King DR, while the million Science Park is still a fifth of cases.
spoke of Vanke, we lead to a different understanding of the standardization. Vanke is focused on solving the standardization of production technology, which is a typical Ford style standardization is through large-scale production and reduce production costs. Vanke model two basic assumptions are: to increase profits even more from reduced costs, the cost is the core part of the standard management of the process; the other The basic economic characteristics of the industry rose out of, because only in a rising phase of the total aggregate demand will be greater than the supply, there is shortage of industry relations. in which such a relationship, companies must be fast and economical solve the production process, to expect the benefits of scale realized through the brand benefit offset against the loss of the weakening of the formation, in order to achieve high growth companies.
here the second issue to be discussed is the logical premise Vanke whether the scale correct the problem, whether it is for the companies to obtain economies of scale through standardization of the core issues. Here there are still several logical premise: First, variable cost for real estate to determine the direction of the problem, which is the size of the issue of capital value judgments. Although the whole point of view the real estate industry is capital-intensive industries, but in the production process is still labor-intensive enterprises with features, we can say that the real estate industry in the areas of production is capital-intensive industries in the labor-intensive industries. Therefore Room property of scale should be reflected in two aspects, one the size of scale of production of capital, and second, large-scale production of scale generated in the process, according to this to understand the scale of Vanke and ideas are the right direction ; Second, demand for real estate there is only demand for the product, without the demand for the brand and personality, that is, the entire consumer market is a hungry market, the unmet needs of the market, only in that I can buy a house has to meet characteristics; The third is the value of the brand in the production process, for the profit impact is very small.'s premium brand in the business process to a negligible small.
assumptions and analysis, but this fact should have more serious discrepancies, we see the standards and standardization Vanke should Vanke Wonderland series from the beginning. Vanke also the first real standard is the standardization of product lines, such as forming Vanke comparison two products: Wonderland and urban gardens, is typical of the standard works of Vanke. Therefore, based on the fact that our conclusion is the product line of standardized Vanke step by step process of standardization of the production process. that is, the brand and branded gradually complete the process of standardization. I have made the rapid development of Vanke.
Vanke from the roundabout on the face of analysis, we can see that the premise of the standardization of business are often standardized in the product line later in the on standardize the production process. And companies can standardize on the product line for product line to obtain the cumulative effect of branding, and through the brand's product line for standardization. Vanke to success is the most direct and essential things.
back to Golden Section, the Golden Section in early, as a small market participants, how to quickly catch up with the pace of it in front of a pioneer. From a careful analysis of the Golden Section, we conclude that Golden Section is to rely on standardization, for the correct understanding of standards and standardization in order to quickly catch up and exceed the other peer to walk in front of the entire market.
Jinke products of our analysis, the Golden Section has the module of the product lines are: Eastern Wang Hsieh (Chongqing and Wuxi in use); bridges Waterfront (main city of Chongqing and Fuling use); view of the world (Chongqing Wuxi use), and the upcoming launch of the compound series (Chongqing, Hunan use ) These four product lines. From this idea, we can see the scale of the Golden Section of the path is through the use of standardized products, the scale, a product line brand, the product line and through the promotion of large-scale replication, so as to achieve rapid expansion of such an idea. according to this logic, we can expect a clearer future, there will be more Jinke Wang Xie products area has more regions with the compound series products. and through the persistent use of the formation of the East Wang Xie brand products in order to achieve corporate brand and corporate brand items synchronous expansion.
fourth born in Chongqing Golden Flower, the Arima and the letter from the current perspective of the development agreement has been behind the Golden Section and the Lake, from the enterprise status to determine their potential to catch up has been greatly reduced. Jinke why we can from the letters in the Crevice Arima and co come out close to the Lake near our judgments is based on the above reasons. So from this point of view, we believe that the real estate business is still small by standards and standardized access to excess profits, which took the road of rapid development.
(d) learn to Vanke, the Golden Section to learn?
it does not seem to a problem because Vanke Golden Section to the study. There are differences between What is this? We believe that there is a difference, and has a clear difference.
Vanke has over clumps of market barriers and the mountains List little, if any, when SMEs in the light of Vanke's strategy, no doubt equivalent to disregard the changing circumstances, or self-deceiving. Here there are differences in fatal logical premise: the enormous influence of the brand, the huge R & D capabilities of the original product formation; The third is a huge capital market appeal. the dominant rule in the capital today, if we ignore the logical premise to learn these Vanke, and amazingly it is inconceivable.
to the Golden Section to learn? learning Ginko Plagiarism? people say, there is a logical fallacy, that is just as innovative original product, but will improve their products as plagiarism, so if we look closely, the king of the East Fifth Xie and Vanke Garden, we believe that there are some differences, aside who is more advanced and do not say this controversial topic is the issue for building improvements on the adaptability issue, it should be regarded as payment families for this innovative building products. and can form the improved products innovation, to be modular and scale, in order to obtain significant economic benefits, we think that is desirable for small and medium housing prices is valuable, can learn from.
Competition in an era of intelligence, pure emotional courage is of no value. If a small real estate companies do not do firmly stick to the non-original, so that enterprises can survive and develop, it is difficult to imagine. but also for a lack of respect for our intelligence and denied. We emphasize that the improvement is still an innovation, the innovation of enterprises through improved standardization of production and large-scale production, which is small and medium enterprises to grow the only way for real estate.
learn to Vanke, the Golden Section to learn ? that is the question? This should not be a problem! two successful examples in front of the conditions you select a model closer to learning, growth will probably be better for you.
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